First, Not Finished.
We didn’t discover Merino wool, but we knew it would take better care of your feet. So we put it in socks. And since then, we’ve been developing and innovating new ways to stretch the limits of our favorite natural fiber. Because the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.
In 1994, we invented the first ever Merino wool performance sock—the Classic Hike. They are our origin story. The catalyst. The beginning.
Get After It
Seasoned trail veteran? Or trying hiking out for the first time? We’ve put together some tips, tricks, and musing to help get you into the comfort zone as you head out on the trail.
Our curated playlist was made to help keep you inspired whether you're miles into your hike or hanging out at home. Keep those ears happy and ready for the next adventure.PLAY ON SPOTIFY
When you need your outdoor fix, check out our Sooooo Satisfying playlist—featuring videos perfect for staying curious, mesmerized, and watching on repeat.WATCH VIDEOS