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Better Socks, Naturally

We've been developing and innovating new ways to stretch the limits of Merino wool. Becasue the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.

Comfort for a Cause

Did you know that every purchase made in Smartwool.com helps us contribute to our advocacy partners? Explore all our partners and see how we're working together to diversify, protect and preserve the outdoors.

The Gold Standard of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.