First, Not Finished.
We didn’t discover Merino wool, but we knew it would take better care of your feet. So we put it in socks. And since then, we’ve been developing and innovating new ways to stretch the limits of our favorite natural fiber. Because the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.
In 1994, we invented the first ever Merino wool performance sock—the Classic Hike. They are our origin story. The catalyst. The beginning.
Get After It
Seasoned trail veteran? Or trying hiking out for the first time? We’ve put together some tips, tricks, and musing to help get you into the comfort zone as you head out on the trail.
Kits Built from the Feet Up
Whatever you’re doing, you should do it as comfortably as possible. And nothing says comfy, cozy like soft socks and apparel.
Check out these curated kits that bring more comfort to your time outside and adventures around the house.
The ‘Escape’ Artist
What are they doing between video conference calls? IDK, but they always seem so tan and refreshed. Maybe they’re stretching their legs and really living their best work from home life? A.K.A. the quick-hike specialist.
The person carrying the snacks is always appreciated—because when you’re hiking, you’re hungry. You’re provisioned to last for weeks (even if you’re only out for a few hours). Bars, gels, and peanuts, oh my.
The Hiker’s Hiker
This person knows how to use a compass (like actually knows). Picks up trash. Stays on-trail. Potentially drives a hatchback AWD vehicle and has the oldest hiking boots you’ve ever seen. (Might have a weird obsession with topo maps)
“Not all who wander are lost,” is a personal moto. Dips their feet in the stream here, breaks for lunch there, poses for a photo everywhere. It’s definitely not about the destination and that’s A.OK with us.
Our curated playlist was made to help keep you inspired whether you're miles into your hike or hanging out at home. Keep those ears happy and ready for the next adventure.PLAY ON SPOTIFY
When you need your outdoor fix, check out our Sooooo Satisfying playlist—featuring videos perfect for staying curious, mesmerized, and watching on repeat.WATCH VIDEOS