We make Merino wool socks and apparel to fuel adventures outside.

Because we want to help you go far and feel good.


Best Sellers

Mens Womens

The best hikes require the best socks. Our PhD® Hike socks are designed to help take care of your feet through every trailhead, switchback and summit.



We Want

to Make

It Better


More Natural

Our Merino 150 natural performance apparel is designed for comfort and versatility.

Bring it with you wherever you go.

Learn more

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Womens Mens

The Gold Standard of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.