Smartwool® | Europe Store | Merino Wool socks and clothing

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Introducing ZQRX

We're working with ZQRX wool growers to bring the most responsible and renewable Merino to you. Using a Regenerative Index platform, growers are improving and measuring how much they give back to the environments during their farming practices.

Commited to circularity

Learn about our biggest goals, how we're catapulting towards circularity, and how you can help us get there.

Plant-Based Dyes

We're switching to eco-conscious plant-based dyes in select colours of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.