We Want

to Make

It Better



The perfect Fabric for Springtime

With spring approaching, it’s time to stock up on the versatile performance wool that elevates every outing. Our lightweight Merino 150 fabric offers comfort, durability and all of the adventure enhancers that our ZQ-certified Merino naturally provides–helping to keep you cool, dry and stink-free, no matter what you are getting into.

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All it takes is the right gear.

After figuring out that it was so beneficial in socks, we started making Merino wool apparel. We think that Merino wool clothing is key to staying comfortable in the outdoors.



We were the first to use Merino wool in socks.

Over 25 years ago, we started making our merino wool socks in order to spend more time outside.

Why Wear Smartwool?

The Merino Smartwool uses is super soft and not the scratchy wool your grandparents used. The fabrics selected for next-to-skin tops and bottoms are made from super fine micron fibers.


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