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Let's be real. Socks are a necessity for nearly every active pastime out there & they can heavily impact your comfort level & experience during your activities. So why not opt for the best wool socks available for men from Smartwool? Socks are the heart & soul of Smartwool & our entire origin story, so you will always find a great selection of men's Merino wool socks to cushion each step forward that you take on your adventures. Our wool socks are available in funky, colorful patterns for those who want to bring a bold stance into their activities & we also offer neutral & more subdued colors for those who want to blend in with nature. While we know aesthetic matters, what sets our socks apart most is their top-notch construction. Socks at Smartwool are designed with comfort & performance at top of mind, as well as thoughtfully selected materials that help control odor, temperature & breathability. Not to mention that our socks are built with durability to match your endurance & last for the long haul. You can find sock styles for any outing–whether you need socks for cycling, running socks, hiking socks, socks to keep your feet warm while skiing or snowboarding, or simply everyday socks for work or hanging out indoors. Whichever style & features you need in your socks, Smartwool has you & your feet covered.