HOLIDAY 2020

This holiday season, the little things are bigger than ever.
Show your loved ones how much you cherish them with a Merino wool gift
that warms more than just their heart.

SHOP WOMENS HOLIDAY SHOP MENS HOLIDAY

ACCESSORIES

Cozy is an
Understatement

Enjoy that warm and fuzzy feeling all holiday season with our Merino wool beanies, gloves, scarves, and other accessories.

MERINO 250

Better Gear is the Best
Gift

The best present? A better performance. Treat your loved ones to our 100% Merino wool base layers and giftable styles of tops, bottoms, and accessories.

CHUP X SMARTWOOL

Festive Favorites

Your favorite holiday collab is back. We’ve combined Tokyo-based brand CHUP’s unique patterns with our unmatched comfort to bring you a festive collection of cozy Merino wool socks and apparel.

ATHLETE CAPSULE COLLECTION

Hand-Picked
by the Pros

We worked with professional snowboarders Bryan Iguchi and Mary Rand
to curate limited edition capsule collections of their favorite
Smartwool® socks, apparel, and accessories.

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The Gold Standard of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.

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