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Why Wear Smartwool?
Softness
The Merino Smartwool uses is super soft and not the
scratchy wool your grandparents used. The fabrics
selected for next-to-skin tops and bottoms are made
from super fine Merino fibers.
It is the thickness of the fiber in relation to its length
that dictates how easily it will blend and yield when
pressed into the skin, and hence the degree of softness
versus prickle or scratchiness. In comparison, human
hair is typically 2-3x as thick.
Hand Selection
Most Merino products are made from commonly
sourced wool of unknown origin or quality. The
result is that you never really know what is in the
blends that make up the yarn and the fabric, and
it only takes a few short coarse fibers to make you
itch. Every single Smartwool fleece, from every single
Merino sheep is hand classed by a trained wool
classer before it even leaves the farm.
Wrinkle Resistance
Smartwool® fabric has excellent elastic properties which
enable the fibers to quickly recover after stretching. Even
if the fabric is deformed for a period of time, exposure to
a humid environment will quickly remove any wrinkles.
Multi-seasonal comfort
Merino is a technically active fiber, able to
react to changes in your body temperature
and the environment—insulating you in the
cold, and managing heat and moisture when
you are hot. We call this thermoregulating.
Combining Comfort with Sustainability
We’ve developed a way to take the scraps from
our 250 baselayers and blend then into our new
Smartloft insulation. We combine this recycled
Merino wool with virgin wool and polyester to
create high-quality performance insulation that
breathes, is more sustainable, and has more loft
than previous versions.
Look and feel good longer
Smartwool® products are designed for today’s
busy lifestyle, whether out running, shopping, or
in the office. It is machine washable and in many
cases, tumble dryable. Even after frequent laundering,
your Smartwool® garment retains its
shape, color, and feel.
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