Buy Smart and We’ll Triple It!


Smartwool Commits to Donation of Profits to Coronavirus Relief Fund through GlobalGiving in April

Smartwool is part of the VF Family of Brands. In response to the COVID-19 crisis, we have decided to join the VF Foundation global matching challenge

in partnership with the GlobalGiving Coronavirus Relief Fund, to help fight COVID-19 and to assist with relief efforts around the world.

 To make this donation as impactful and helpful as possible, we need your help: with every purchase you make through the Smartwool Europe website in April,

10% will go to the Coronavirus Relief Fund, led by GlobalGiving. 

 In addition to this, the VF Foundation will triple the amount raised through your purchases (up to $500,000).

For every €1 donated by Smartwool Europe, €2 will be donated by the VF Foundation. 

 Please visit for more information. 

Stay Home : Stay Active : Play Your Part

Whether you’re embarking on a home fitness regime, planning your next outdoor adventure or taking this opportunity to relax on the sofa, you could also use this time to help a vital cause with a Smartwool purchase. 

We want to preserve the Smartwool outdoor community and help those in need during this challenging time. Your opportunity to spend time outside may be limited right now, but let’s work together to strive for a brighter, healthier and more active future for all.

About Coronavirus Relief Fund

Donations to this fund will help stop the virus's spread and give communities on the front lines of the crisis the resources they need to act quickly and protect the most vulnerable.

As the situation evolves, the fund will transition to support longer-term recovery and education efforts run by local, vetted organizations in affected regions. We will work with our partners on the ground to allocate funds where they're most needed.

To amplify the collective impact, for every $1 you donate directly through, $2 will be donated by the VF Foundation to triple the amount.


 Donate here 

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The VF Foundation

Mission and Vision

The VF Foundation supports non-profit organizations in driving movements for the betterment of people and the planet, including movements that define Worthy Work, embrace the fact that Outside Matters, and empower diversity, equity and inclusion as we are Free to Be.